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Wednesday, October 14, 2026
Vision Journal

Toto Wolff Set to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking achievements in F1

Mercedes team principal Toto Wolff is in advanced talks to sell part of his shareholding in the Mercedes F1 outfit.

The deal values Mercedes at £4.6bn – an unprecedented figure for an F1 team – following McLaren was appraised at £3.5bn in an adjustment to ownership structure in September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, plans to divest a stake approximately 5%.

Wolff, aged 53 will remain as team boss and CEO if the sale goes through.

Ownership Breakdown

Remaining partners in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who each also own a third of the enterprise.

A Mercedes spokesperson stated: "We are providing no official statement on this. The management structure of the team stays unaltered, and all three partners are dedicated to the ongoing success of the brand in F1."

Valuation Increase

This arrangement would represent a substantial rise in value of Mercedes F1 since Ineos acquired its share for £208 million in 2022.

The rise reflects the expansion in market values of Formula 1 outfits recently due to the growing popularity of the sport around the world.

This trend was evident with the success of the Formula 1 film featuring Brad Pitt, which debuted in summer 2023 and has grossed over $630 million (£458 million) at the box office.

It is Pitt's most successful movie and the most successful sports movie ever released.

Current Performance

The Mercedes team are second in the team standings, behind McLaren Racing, with three races left this season.

Their lead driver British driver George Russell has secured victory in two of the 21 grands prix so far and is in fourth place in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

The writer

Amy Villarreal

Elara Vance is a tech futurist and writer with over a decade of experience covering AI and digital transformation.

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